Create a companion blog for your Etsy shop

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Create a companion blog for your Etsy shop to promote your products.

Etsy is useful for launching, growing, and running your business; however, a seller who is serious about their handmade business should eventually set up an e-commerce shop on their website. The ultimate goal is seamlessly integrating your online shop and blog on a single website. This will give you complete control and autonomy over your product or service. If this is not your goal already, make it one.

When you create a blog, you give yourself an online home to call your own. A blog can be an informative and creative outlet for promoting your products or services. In addition, it is an engaging way to connect with your readers and potential customers.

Follow two quick steps to create a blog:

Step One: Buy a domain name

  • If you cannot secure a domain that matches your business name (e.g., businessname.com), consider using variations such as shopbusinessname.com or businessnameco.com before buying a domain with a .net, .org, or .biz option.
  • Be creative!

Step Two: Register a blog using WordPress.com

  • This option is recommended only if you are not ready to start a self-hosted website.
  • Choose to buy a domain name when you sign up on WordPress.com. Another option is to buy a domain from GoDaddy.com and map it to WordPress.com.
  • Recommendation – choose the Personal option that includes a custom domain name.
  • Once registered, follow the tutorials to choose a theme and learn the basics of managing your new WordPress.com website.
  • Create new pages related to your business. This will give you the framework for when you are ready to upgrade to a self-hosted website.
  • Done. Happy blogging!

Are you feeling ambitious and ready to launch a self-hosted website and/or e-commerce shop? Send a message, and I can help you get started.

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