How to write a bio for your small business by Plan in Action Web Services - photo of a laptop on a black table


What is a business bio?

A business bio overviews a company’s history, mission, values, products or services, and achievements. It introduces the business, showcasing what it does, how it stands out, and why it matters. Business bios are typically used on company websites, social media profiles, press releases, and marketing materials to inform potential clients, partners, and investors about the business.

Related: How to write a personal bio for your website

How to write a business bio

Writing an effective business bio involves highlighting key aspects of your company in an informative and engaging way. Here’s a step-by-step guide to help you write an engaging bio:

1. Start with a Strong Opening Statement

Capture attention with a brief, impactful sentence that summarizes what your business is all about.

“At [Business Name], we’re passionate about delivering top-quality [product/service] that [solves a problem/fulfills a need] for our customers.”

2. Introduce Your Business

Provide a brief history or background of your business. Explain why and when it was founded.

“Founded in [Year], [Business Name] began with a mission to [your mission]. Our journey started with [a brief story of how you started or a problem you aimed to solve].”

3. Highlight Your Mission and Values

Explain what drives your business and what values you stand for.

“Our mission is to [your mission]. We believe in [core values such as quality, customer satisfaction, sustainability, innovation].”

4. Showcase Your Products/Services

Briefly describe what you offer and what makes it unique.

“We offer [products/services] known for their [unique qualities, such as exceptional craftsmanship, innovative features, or eco-friendly materials]. Each product/service is designed to [benefit the customer in a specific way].”

5. Share Your Achievements

Mention any awards, recognitions, or milestones that add credibility to your business.

“Over the years, it has been an honor to receive [awards/recognitions] and reach significant milestones such as [specific achievements].”

6. Include a Call to Action

Encourage potential customers to take the next step.

“Discover the difference with [Business Name]. Explore our [products/services] and see how we can help you [solve a problem or achieve a goal].”

7. Personal Touch (Optional)

You can add a personal touch by mentioning the team behind the business or sharing a personal story related to the founder.

“Our dedicated team of [number] professionals is committed to [goal]. Meet our founder, [Name], who started this journey with a passion for [industry/interest].”

Example Bio

Plan In Action Web Services commits to helping solo entrepreneurs and small business owners elevate their online presence with stunning, functional websites and effective digital marketing strategies.

The journey officially began in 2020 with a passion for web design and a dedication to providing personalized solutions that cater to each client’s unique needs. Our goal is to empower small businesses and solo entrepreneurs to thrive in the digital world.

Our mission is to create beautiful, user-friendly websites that drive real results for your business. We believe in the power of a strong online presence and achieve it through our core values of quality, innovation, and customer satisfaction.

We specialize in designing WordPress websites using the versatile KadenceWP theme, ensuring your site looks great and performs seamlessly. For businesses looking to venture into e-commerce, we build robust online stores tailored to your needs using WooCommerce, Big Cartel, and Shopify.

Beyond web design, we offer comprehensive digital marketing services to enhance online visibility and engagement. We assist with setting up Google Business Profiles for local businesses, creating and managing opt-in email marketing campaigns, configuring Meta Business to sell products on Facebook and Instagram, and connecting your website to Google Analytics for valuable insights into traffic, behavior, and performance.

Discover the difference with Plan In Action Web Services. Explore our range of services and see how we can help you enhance your online presence and grow your business.

Let’s put your plan into action and achieve great things together! Contact us today.

This format ensures your bio is informative and engaging and effectively conveys the essence and purpose of your business.

How can Plan in Action Web Services Help?

Send me a message, and let’s discuss how I can help you create compelling content and effective messaging for your website. I look forward to working with you!

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