What is Google Business Profile?
Google Business Profile is a free tool that allows businesses to manage their online presence on Google Search and Maps. With Google Business Profile, businesses can create and verify their listing, add photos and videos, add information about their business, and respond to customer reviews.
Here are some of the benefits when you register your business on Google:
- Increase visibility: When you claim and verify your Google Business Profile listing, it will appear in Google Search and Maps. This means that more potential customers will be able to find your business when they search for products or services like yours.
- Improve local search ranking: Google Business Profile listings that are complete and up-to-date are more likely to appear higher in local search results. This means that your business will be more visible to potential customers who are searching for businesses like yours in your area.
- More customer reviews: Google Business Profile allows customers to leave reviews for your business. Positive reviews can help to attract new customers and improve your local search ranking.
- Increased engagement: Google Business Profile allows you to interact with customers by responding to their reviews and questions. This can help to build relationships with customers and improve customer satisfaction.
Steps to improve your website’s local ranking on Google
1. Claim and verify your listing
First, you must register on Google Business Profile to get your business listed in Google Maps and Search. After entering your business information, Google will then send you a verification code via mail or phone call. Once you’ve verified your listing, you’ll be able to start adding information about your business, such as your hours of operation, photos, and reviews.
2. Complete your profile
The more complete your profile is, the more likely it is to show up in search results. Be sure to include all of the relevant information about your business, such as your address, phone number, website, hours of operation, and services offered. There is also an option to register for a Google Business Profile for online businesses that do not have a physical location.
3. Get reviews
Reviews show potential customers that your business is reputable and trustworthy. Encourage your customers to leave reviews on your Google Business Profile listing. You can also reach out to past customers directly and ask them to leave a review.
4. Post updates
Keep your Google Business Profile listing up-to-date with new information about your business, such as new products or services, upcoming events, or special offers. This will help to keep your listing fresh and relevant in search results.
5. Optimize your listing for local search
Optimize your Google Business Profile listing for local search by using relevant keywords in your business name, address, and phone number (NAP). You can also add keywords to your business description and reviews.
6. Use Google Business Profile ads
Ads can help you to reach more potential customers who are searching for businesses like yours. These ads can be displayed in Google Search, Google Maps, and the Google Display Network.
Additional Tips to Optimize Your Google Business Profile
- High-quality photos are a great way to show off your business and its products or services. Be sure to use high-quality photos that are well-lit and in focus.
- When customers take the time to leave a review, it’s important to respond promptly. This shows that you value their feedback and that you’re interested in providing a good customer experience.
- Make sure that your business information is always up-to-date, including your hours of operation, contact information, and website address.
- It takes time to improve your local ranking. Don’t get discouraged if you don’t see results immediately. Just keep following the tips above and you’ll eventually see improvement.
If you have a business that serves the local community, I highly recommend that you claim and verify your Google Business Profile listing today. It’s a free and easy way to improve your online presence and attract new customers.
How can Plan in Action Web Services Help?
Send a message and let’s discuss how I can help you register your business website on Google Business Profile. In addition, I can implement SEO best practices on your current business website to improve your ranking on Google.
Here is an example of a client website that consistently ranks high on Google Business Profile due to implementing on-page SEO on their self-hosted WordPress website.