Hair Salon and Spa for Kids
Salon & Spa Kids is a full-service hair salon, spa, and party place for kids located in Pikesville, MD.
This project was a rebranding of a previously closed hair salon for kids. Shortly after taking over the salon, the new owner renamed the business Salon & Spa Kids. With new kid-friendly spa services and newly created party themes, the owner wanted a website that would highlight the expanded menu of services that would give customers a peek into the newly remodeled salon and spa for kids!
In addition to creating a new website, I assisted the owner with redirecting and setting up new business owner accounts on customer review sites and Facebook. As a result of negative customer reviews left about the previous salon, wiping the slate clean to establish a fresh start online was a critical step in introducing Salon & Spa Kids to the local community.
Related: Learn more about Spa Kids Party website design here.
Services
- New hosting and domain setup (salonandspa.com).
- Full WordPress website implementation.
- Set up Mailchimp with a mailing list and sign-up; create email campaigns.
- Facebook business page transition from the old owner to the new owner. The transition included establishing a new URL and updating the new salon name, cover, pictures, and content to inform followers of new ownership.
- Conducted multiple in-person training sessions on WordPress with the owner and staff. Ongoing support and maintenance.
Original Launch: February 2014
Original Website: Salon & Spa Kids (Internet Archive, October 2014)
Industry: Salon and spa for kids
Redesign
The owner asked for a redesign to add color to the website to match the logo. The original website design was not viewable on a variety of devices and window or screen sizes. With more people accessing their phones and tablets to search the internet, it was necessary to redesign the website with a responsive theme.
In addition to the initial request, added on-page SEO keywords and phrases on all business pages. Changed the photo gallery to allow for easier navigation. Added an Instagram feed to view salon photos from staff and tagged photos from customers directly on the website.
Redesign Launch: October 2015
Redesign Website: salonandspakids.com (Internet Archive, Jan. 2019)
Features: Responsive theme, search engine optimization, photo gallery update, and social media integration
Final update
The business was transitioned to new ownership in 2020 and the website is no longer active. The archive retrieval of the website is a snapshot only and it does not present the full capabilities of the former published version of the site.
