Explore three e-commerce platforms, WooCommerce, Shopify, and Big Cartel, to determine the best one to establish your online presence.

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The ease of selling online depends on various factors, including your product, target market, and experience level. However, with the right tools and resources, anyone can sell online successfully. The three e-commerce platforms I use to build online shops are WooCommerce, Shopify, and Big Cartel.

WooCommerce

WooCommerce is an e-commerce plugin for WordPress that is fully customizable and scalable to meet your business needs. An e-commerce shop built with WooCommerce is self-hosted and requires purchasing a web host and domain. This option allows full ownership of content without violating the terms of service that may be present with fully hosted third-party websites.

  • Self-hosted WordPress installation (web hosting, domain)
  • Theme customization
  • Sell physical items, digital products, or subscriptions
  • Dropshipping and print-on-demand capability
  • Omnichannel integration with Facebook and Instagram

Shopify

Shopify is an e-commerce platform enabling businesses to create, manage, and grow online stores. It provides a user-friendly interface and a wide range of features to sell products and services. I recommend this platform for sellers who want to start a dropshipping or print-on-demand business with access to marketing tools provided with the Shopify membership.

  • Hosting by Shopify
  • Custom domain
  • Free and premium themes with limited theme customization
  • Sell physical items, digital products, or subscriptions
  • Dropshipping and print-on-demand capability

Big Cartel

Big Cartel is an easy-to-use and affordable e-commerce platform. It is a popular choice for solopreneurs and independent creators who are not ready to invest significantly to start an e-commerce shop. I recommend this platform for sellers who want to start a print-on-demand business with minimal risk.

  • Hosting by Big Cartel
  • Custom domain
  • Free and premium themes with minimal customization
  • Sell physical items; digital products require a premium app integration

If you are interested in starting an e-commerce shop and don’t know where to start, let’s connect, and we can discuss which platform would work best to launch your online business.

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